Refigure routes to key in workers and students to their jobs. Here are some suggestions that the bus company should consider.ġ. In my opinion, riders want a system that they can count on that gets them from their homes to their schools or businesses at a fair price in a reasonable time. Their service on most routes is designed to load the most people on board without regard to how long a trip takes.Ĭurrently, most who ride the bus do not have alternative means of transport. They have outmoded routes kept through the pressure of politicians. Is McDonald’s selling hamburgers, or are they selling the ability to buy a standard product at a specific price in a setting that you can bring your family? Is Shell Oil selling gasoline or a product to get you from one point to another? It is Theodore Levitt’s “Marketing Myopia,” and it asks providers to define what they are selling. There is a famous Harvard Business Journal piece written in the 1950s that those who operate our bus system should read.
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